As a small business owner, I make decisions every day: decisions on how to market our brand, how to run our business, who to partner with, and how to invest our time and money. With all these decisions, I’ve learned many lessons along the way. I want to take what I’ve learned and create a culture of collaboration by sharing my business tips. My hope is that this helps you on your journey in becoming a successful business owner and to let you know that you aren’t alone in your ventures!
This month I want to focus on the importance of strategic partnerships. What may seem like a large or intimidating concept is really just a matter of who you let into your life and how they align with your businesses strategy. It is incredibly important to partner with those that have good intentions and that want the same things you want for your business. Plus, it is incredibly rewarding when you get to partner with people that you are truly excited to work with! It’s like hand-picking your coworkers and getting to work with friends every day! Finally, Don’t be afraid to ask for help from others. Know your strengths and weaknesses, and find others who fill in your “weak spots”! At the end of the day, we are all human – so own what you know, and own what you don’t know!
Here are some of my tips for creating perfect partnerships:
Do we get along? First of all, do you get along? This may sound silly, but making sure you get along with a partner is very important, especially for long-term partnership success.
Does their brand / business align with mine? It is important their brand compliments your brand. It is also important their code of ethics and the way they conduct business is in alignment with your standards.
How will we collaborate? Will this partnership help you on the backend of your business (accounting, operations) or will this partnership / collaboration help on the front-end (marketing, PR). Understanding what your needs are will help when deciding on a partner.
What is their work style? Is their work style type A or type B? What type are you and what type of person do you work best with?
Give credit! When necessary, say thanks and give credit when it is due! Though you may have an agreement where you don’t always need to give kudos, sometimes a little shout-out goes a long way with a partner and is a great way to foster that relationship!
These are some of the tips and tricks that I’ve learned and have worked for me! What are some lessons you’ve learned on your business journey?